Scion's Models of the Future???
Scion is a genious! Recently at the Art Center College of Design in Pasadena, CA, Scion held a contest to see who could design the best Scion model and market it. This is a brilliant idea because Scion is having young people, its major target market, design a product that they would want to buy. The outcome: some really strange models, a few lookers, and some very bland ones as well. The winner, shown above, was a front heavy "Micro car" designed by Hyun Tae Kim. He decided to go with the Micro car concept because of the popularity of this type of car in Europe. Kim even went as far as designing a blueprint of the car and demonstrating its functionalities and where the passengers would fit. Personally, this car looks a little too crazy European to me and I'm not a big fan. When I was in France awhile back, I just laughed when I saw grown men driving around in these itty bitty cars. My favorite is the pimped out SUV (below). It has nice big rims and it looks like people could actually fit inside it. Although Scion doesn't currently have any big cars, let alone a SUV, I think this would still go along with Scion's unique personality and look.
For more information about the contest and even more concept pictures: Visit the AutoWeek Article.












